are doing so to shop for products and services online. Others are just
skimming all the sights and sounds of the World Wide Web just for
fun. However, there is a common denominator among both of these
groups. If either of them comes across a good deal they are bound to
jump on it. Or, at the bare minimum, they will at least stop and check
a good deal out.
Ultimately, if an attractive advertisement is staring straight at them,
they might investigate further. This is true even if this wasn’t the
original intention.
For example, they may have an interest in politics and visit a politically
oriented website. As they read all the news headlines something
catches their eye: an innocuous advertisement appears in the corner
of the website. Actually, there are several advertisements. One of the
ads mentions “50% discounts on new political book releases”. So, the
visitors click on the ad and is immediately taken to the website
promoting the books. However, they do not make a purchase. But, this
does not matter to the owner of the political website. After all, the
website publisher has already earned income thanks to the visitor
clicking on the ad. And, no, there are no questions asked. His is
credited for having sent traffic to the advertiser. Does this sound like a
good deal? If it does…it’s because it is.
Welcome to the world of Adsense, Google’s revolutionary “Pay Per
Click” advertising strategy that pulls in billions of dollars in revenue
per year. And, yes, a lot of that money goes right into the pockets of
those whose website hosts the Adsense ads. Best of all, this is an easy
and lucrative process that takes mere minutes to set up.
Can you explain Adsense in a little further detail?
Adsense is an attractive method of marketing for businesses.
Traditionally, website ads needed to pay for their display placement on
websites. With Adsense, the advertiser does not pay for placement.
The advertiser pays for clicks. Hence, the name “Pay Per Click” (PPC).
The way this works is rather simple. The advertiser only needs to pay
for those visitors who actually click on the ads. If no one clicks on the
ads, they are not charged a fee. This encourages more and more
advertisers to become involved with Adsense. As such, the pool of
advertisers in the Adsense realm is so vast there are now advertisers
for any and all websites.
This is also a very easy process for the website owner. All one has to
do it copy and paste Adsense code onto their website. The ads will
appear immediately. At first, they will be generic advertisements.
Often, they will be mere public service announcements. This is to buy
time for the Adsense “spiders” as they crawl the publisher’s website.
Once they crawl the site, they will determine what type of website it is.
Then they will affix rotating advertisements that are in accordance
with the subject matter of a website. For example, if the website deals
with hunting and fishing, the spiders will pick up on this and the ads
appearing on the sites will reflect hunting and fishing ads.
While we are using the term website, there are various different online
resources Adsense ads can be placed upon. Blogs are commonly
employed as a venue for Adsense. Social networking sites are used as
well. (MySpace pulls in over $30 million a MONTH from PPC ads)
Website directories are frequently subsidized by Adsense ads.
However, the “average person” will usually utilize a niche website as
the platform for an Adsense campaign. As such, we will mainly deal
with these niche websites herein.
You had most likely come across it while searching on Google, too:
