Most online business ventures live or die based on search engine
rankings and search engine rankings are often based on links. This is
because each link that points to your site is a vote for the popularity of
your site. The more popular the site that is linking to you, the “larger”
a vote you will get. However, do not fall into the trap of being too
picky regarding where your link is placed. While some links are more
valuable than others, ALL links have value! This is a point that escapes
many people. Don’t make the mistake they do. Acquire any and all
links you can.
There are basically two types of links: reciprocal links and one way
links. Reciprocal links are you exchange links with another site. You
place a link to their site on your webpage and the other party places
your link on theirs. Simply get in the habit of email other similar
websites if they would wish to exchange links with you. The responses
will often be positive because they need help with link building too!
This is ok, but one way links have more value. One way links are links
where the site links to you but you do not link to their site. One way
links are usually more valuable because it infers that you site is very
important. That’s why people are linking to you! Of course, you can
also purchase one way links as well.
There are many services that offer link sales. Search engines
somewhat frown on this process and you might not get as many votes
as you expect. However, many of the links
will count towards your search engine rankings. The price of
purchasing one way links will vary from seller to seller. Some sellers
may charge a lot for a few highly trafficked sites. Others were charge a
little for a large number of low ranked sites. Often, sellers will ad links
onto a multitude of free blogs or submit links to directories for you.
While some may be a little down on such practices, they do help your
search engine rankings.
