where to place it:
The Placement of the Ads
Where are these ads placed? There are a number of options as various
codes are provided. The ads can be placed in the right or left margins,
the top or bottom of the page, or even in the center of the page. They
will also appear on all the subpages of the site as well. And, as
previously mentioned, there is NO cost to the website owner. Google
Adsense is a completely free program. You acquire the code for free,
ad it to your site, and then collect on the clicks. Ok, there is a little
more to this process than the cursory explanation just provided.
However, on a basic level, the purpose of an Adsense niche website is
to promote the Adsense ads. That means they need to be clearly
displayed on the website. Often, people will place them on a site
somewhat haphazardly. Others select ad placements that are ok, but
ok is, well, just ok. You do not want ok because it is akin to being
average.
You do not want to place your ads in an average manner. You want to
do so in a manner that will maximize the rate of success for your site.
A rule of thumb here is to place the ads in a manner that complements
the website. Work with the design of the site and not against it. Some
designs yield better results with the ads at the top of the page while
other work best with the ads in the margins. Perform a little trial and
error and see which placement strategy works best for you.
Here’s a basic guide on placing Adsense ads:
Now it’s time to get Adsense ready
Entering in the code for your Google Adsense account is just as simple.
So, you do not need to assume that running your own niche website is
all that difficult.
You’ll need to be logged in to get your Adsense code. Once you’re
logged in click on ‘Adsense Setup’ and on that page click on ‘Adsense
for Content’. This is the basic and most common type of Adsense
product.
The next step is to choose your ad type. Select ‘Ad Unit’ > Text and
image ads:
On the next page you’ll need to format your ad:
For optimal results, choose a border that is the same color as the area
you’ll be placing the ad. If it’s white then simply select white as the
border color.
After you’ve completed the formatting, you’ll then get to the stage
where you can track the performance of this particular ad. This is
optional but highly recommended.
To add a new channel simply click ‘Add new channel’ and use a
descriptive name for this channel so that you’ll know where your clicks
will come from. It’s also ideal to add the position of where you’ll be
placing this ad. So if this add is for the sidebar of your page, then put
in something like “scrapbooking_sidebar”.
Once this stage is completed, you’ll need to save the ad unit with a
descriptive name and then click on ‘Submit and Get Code’.
You’ll then see the code which you need to copy and paste to your
webpage. If you don’t know how to do this, click on the ‘Code
implementation Guide’ link:
