What are keywords? These are the words that the search engines will
scan in order to ascertain what you site is about. This allows the
search engines to match your website with the subject matter that
people are looking for. This brings us to our next point….
Keywords are also the common terms that people will plug into search
engines when they are looking for information. For example, if your
Adsense website revolves around the
subject of Halloween costumes, you would want to use keywords that
people would commonly use when searching for costumes. Examples
of these keywords would be adult Halloween costumes, kid’s
Halloween costumes, sexy Halloween costumes, plus-sized Halloween
costumes among others.
You do not want the text to be “stuffed” (overused) with keywords.
This is frowned upon by search engines and it does not make for good
website copy. This means the search engines might even go so far as
to ignore your website they may assume it to be a spam website. It
will also turn off readers. If the text and the copy of the websites are
weak and loaded with nonsensical collections of keywords, visitors
won’t stick around. After all, what is in it for them reading poorly
written copy?
In general, it is best to stick with one keyword per 100 words of text.
Make sure the text is professional written and entertaining. Never
sacrifice quality at the altar of keyword content as this would be selfdefeating.
Additionally, the presence of the keywords will convey site information
to the Adsense ads. This will ensure that your website’s Adsense ads
correspond with the content of your site. It is not impossible for a
poorly optimized site to create Adsense ads that have nothing to do
with the content of the site. Needless to say, such a situation would be
disastrous as far as revenue earnings go.
Also, it is helpful to include the main keyword in the title of the website
page. Again, if your site deals with Halloween costumes, then
Halloween costumes should appear in the title!
But, what can you do if you are unsure as to what keywords you
should use? There are subscription services that can provide the
response you need. What these services do is they track the statistics
of commonly used search engine keyword terms. If you were to type
on Halloween costumes, the service would present the most common
keywords associated with Halloween costumes. These services are
relatively inexpensive and provide you with the needed keywords to
make your website properly optimized.
Freekeywords.com and wordtracker.com are two of the most popular
sites. And they do not pull their keywords out of the clear blue sky.
They base their keyword ratings on various search statistics. That
means you can always trust the suggested keywords they provide.
They will be the actual keywords that are used by people skimming the
internet.
Another important point is that the content of your sire must be
original. That means you should not copy or plagiarize material from
other sites. A common trick people will employ is to copy an article
from another site and ad a unique intro along the lines of “Here is an
excellent article published on so-and-so’s site.” This trick doesn’t work.
The search engines will recognize this as duplicate content and
duplicate content has very little value as far as search engine rankings
go. Once again, original and unique content is critical for search engine
keyword success.
