While we have discussed how to place the needed content on the
articles, we have not discussed what to write about. This is a critical
point because the subject matter of your articles will determine
whether or not people will be willing to read them. If you subjects are
too dull, banal, or esoteric you may not attract a number of visitors to
your website. However, if the topics are original, engaging, and unique
they will surely draw the attention of a number of readers. But, how
can you specifically come up with a topic if you have a little case of
writer’s block. Well, it wouldn’t hurt to see what others have to say on
the same subject matter.
Articles directories are an excellent resource on every topic under the
sun. Visiting a popular article directory such as EzineArticles.com could
provide the inspiration that you need in order to come up with a
number of great topics. Reading these various articles will surely
provide inspiration of a starting point for further research. Often,
people will bang their heads against the wall trying to come up with a
subject for an article; but, it would be much easier to skim the internet
looking for inspiration. This will deliver more results that trying to
come up with every article idea on your own.
And, no, this does not mean you crib other people’s articles and
paraphrase them. This would not be a very honest approach to
developing your niche website. Instead, your goal is to look at the
material as a source of coming up with your own ideas. For example,
let’s say you come across an article in a directory that covers “5 Ways
to Make Your House More Energy Efficient”. You read the article and
you have serious disagreements. Rather than dismiss the articles, you
can use it as basis for an article that covers your perspective on
making a house more energy efficient.
Or, in a more positive light, you could take one of the five tips and
expand a full article on it. Really, there is no limit to what you can do.
No matter what idea pops into your head, you can use that idea as a
means of expanding the idea into an article. Who knows? Maybe you
will come up with a whole host of ideas as you do your research. All of
these ideas can become the basis for a treasure trove of articles.
Simply take a basic idea and expand upon it. That is probably the best
way to come up with article ideas.
You could also use the article directories as a means of exploring what
works and what does not work in the articles you craft. When you
spend enough time on article directories, you will probably find
yourself asking “How did this article ever get published?” Yes, there
may be a number of poor articles you come across. Don’t ignore
them out of hand. Look at the weaknesses of the articles and analyze
why they are weak. Use this reflection as a means of improving your
own niche site’s content.
And, of course, you will also want to explore the good and sometimes
great articles you come across. Make mental notes about what is
appealing in these articles and what makes them work so well. Use
them as a guide to make sure the quality standards of the articles on
your niche site are high. This is important because high standards will
aid in pulling in traffic.
As we mentioned, keywords are critical within the body of the text.
However, there are other “spots” that the keywords can be placed in.
Namely, you can place the keywords in the title of the article,
headlines, and sub-headlines. These additional components of the text
can also be boldfaced to draw additional attention to them.
Keep in mind, the search engines run on automated codes. That
means they are programs to look for certain things in a website.
Headlines and sub-headlines stick out to the search engines. This is
doubly true when the headlines contain critical and illustrative
keywords. So, a solid mix of distinctive headlines that contain
keywords is a good search engine optimization tactic. Then there is
another benefit as well. Visitors love those headlines!
When people come across a website they are not nose to nose with the
computer screen. They are looking at it from their chair a foot or two
away. From such a distance, it is not exactly easy to make out what is
on the screen unless they look closer and read the words. That’s fine
as most people will give a website a closer “look see” before moving
on. There is, however, a way you can make sure that fewer people
move on. Yes, the addition of keyword containing headlines will aid in
catching their eyes.
How does this occur? Once again, let’s look at the example of the
person looking at the screen from a reasonable distance. The person is
innocuously surfing the internet, clicking on page links, and comes
across a page that boldly proclaims HOW GOLD INVESTMENT IS
SAFER THAN CURRENCY. This is the clear headline to the article and
it distinctly tells the individual what the website is all about. That
means he will stick around and read it particularly if he is interested in
new and safe investment strategies. And, of course, these headlines
also fit into the overall process of defining the Adsense ads. This is
because they will be sending vital information to the Adsense spiders
regarding what ads to display. The words gold, investment and
currency will aid greatly in this regard. However, one headline is not
enough to raise the odds that the Adsense headlines will display ads
related to gold investment. As such, using the keyword gold
investment in two other sub-headings as well as in the article itself
would tip the Adsense ads’ subject in your favor.
Now, at this point, some may be asking if there really is a lot of money
in Adsense?
Believe it or not, there are a number of websites that pull in upwards
of $200,000 PER MONTH in Adsense revenue. Yes, there are websites
that earn well over a million dollars a year from Adsense. If that is not
an inspiration for signing up for Adsense then nothing is! Does this
mean that all you have to do is sign up for Adsense and you are an
immediate millionaire? No, it doesn’t. The amount of money that you
will earn from Adsense will be based on how much traffic your website
gets. So, let’s delve into the subject of traffic, SEO, and link building….
